Andrej Branc, president of AB Bait, will join PelGar as its North American Business Manager with immediate effect. “I am delighted to be part of this new venture,” comments Andrej. “Having the backing and support of PelGar International will allow the business to develop further in the region and bring new products to the North American market.”
PelGar International is pleased to announce the acquisition of AB Bait, the sales and marketing group for Brigand rodenticides in the USA. The purchase was completed on 1 March 2016. The North American business will operate under the PelGar USA brand and will bring the full support of PelGar International to the US Market.
Launched in 2010, Brigand rodenticides have established a firm foothold in the US market offering a high quality alternative to traditional brands. Based on the active ingredient bromadiolone, the wax blocks go through a unique casting process. This process enhances the palatability and stability of the block – which offers unrivalled moisture tolerance. As well as the block formulation, PelGar has brought to market a highly palatable soft bait made with lard and flour. With the addition of an attractive peanut odour – this bait is irresistible to rats and mice.
“Andrej has built up a very successful business in North America and we are delighted to have him on board the PelGar team,” comments Gareth Capel-Williams, PelGar’s Managing Director. “Going forward Brigand rodenticides will be marketed under the PelGar USA brand which will further help to raise the company profile globally.”