Cereals 2026, the UK’s flagship arable farming event, this year arrives at one of the country’s most recognisable farm locations – Diddly Squat Farm in Oxfordshire, home of the globally successful Amazon Prime series Clarkson’s Farm.
Taking place on 10–11 June 2026, the event will bring together thousands of visitors from across the agricultural sector for two days focused on innovation, technology, agronomy and the future of British farming. Hosted by Jeremy Clarkson, Cereals 2026 is expected to attract significant attention from both the industry and the wider public thanks to the popularity of Clarkson’s Farm and its much-loved cast, including Kaleb Cooper and Charlie Ireland.
Held annually, Cereals is regarded as the UK’s leading technical event for the arable industry, showcasing everything from crop plots and machinery demonstrations to regenerative agriculture, agri-tech and farm business management. Organisers say the 2026 event will feature more than 650 exhibitors, over 100 speakers and upwards of 25,000 visitors across the two-day programme.
The move to Diddly Squat Farm marks a major moment for the event, blending mainstream visibility with serious agricultural discussion. Since launching on Amazon Prime, Clarkson’s Farm has helped bring farming conversations into homes around the world, highlighting the realities, pressures and unpredictability of modern agriculture while building huge public interest in the sector.
Alongside live demonstrations, expert-led seminars and networking opportunities, visitors can expect a packed programme covering topics such as regenerative farming, precision agriculture, legislation, succession planning and sustainable food production.
Cereals 2026 represents an important date in the agricultural calendar and a valuable opportunity for the wider farming community to connect, share knowledge and explore the latest industry developments.
With the combination of cutting-edge arable innovation and the unique backdrop of Diddly Squat Farm, Cereals 2026 looks set to be one of the most talked-about farming events of the year.
